The Technology Evaluation Compass (TEC) is an analytical tool designed to synthesize economic considerations with technological trends to identify new research opportunities. It supports decision making by mapping the interface between business activities and emerging or existing technological advances and provides a clear picture of market and innovation leadership in relevant markets, growth rates and competitive potential in untapped markets.
The Technology Evaluation Compass (TEC) offers a unique method for determining the market potential of new technologies and use cases. By using an extensive database, the TEC provides detailed analyses that go beyond conventional market reports and precisely determine the actual relevant markets and sales potential. Companies can use these findings to optimize their strategic orientation and position themselves specifically on the market. The results not only support decision-making, but also provide a solid basis for strategic planning and the market launch of new technologies.
Another application of the TEC is the performance of due diligence and technical and economic audits. These analyses are prepared by lawyers and industrial engineers and are ideal for reporting and investor communication. They serve as an effective promotional tool to support funding applications, attract venture capital and identify new strategic partners. By detailing market and innovation leadership, growth rates and competitive potential in untapped markets, the TEC provides comprehensive insights that are crucial for the successful implementation of innovation projects.
A commissioned Technology Evaluation Compass (TEC) consists of two comprehensive one-pagers that provide a clear and concise presentation of the key information. The business sheet contains the most relevant market figures for the use case under consideration, including current technology trends and lifecycles. In addition, an estimate of the expected market potential based on our methodology is provided.
The technology sheet focuses on the presentation and evaluation of technological strength or IP strength in order to provide a comprehensive picture of innovative strength and competitiveness. These structured and easy-to-understand documents support well-founded decisions and strategic planning.
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