white ip | Patent & Legal GmbH
Königstraße 7
01097 Dresden
+49 (0) 351 896 921 40
white ip | Business Solutions GmbH
Königstraße 7
01097 Dresden
+49 (0) 351 896 921 50
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01097 Dresden
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Patent & Legal

Trademark law

A trademark “marks” a product and thus enables it to be differentiated from competitors’ goods.

This recognition value is particularly important in free competition, because a consumer’s reference to a brand can turn an unknown product into an unmistakable branded product. Accordingly, a brand is an asset that needs to be secured extensively.

Trademark law

Our services


Register a trademark

Our trademark attorneys specialized in trademark law file German, European and international trademark applications.


Trademark Research

In the course of a trademark research, our lawyers will check whether your registration number has already been registered as a trademark in an identical or similar form.


Trademark attorney

We represent your concerns in trademark law and help you to implement your entrepreneurial ideas.


Trademark infringement

If you find that your trademark rights have been infringed, our lawyers are at your disposal.


Trademark Appraisals

Our lawyers assist with the preparation of brand reports when a product launch is imminent.

Patent & Legal

What is a trademark?

Trademarks – also called identifiers – serve to distinguish the goods and services of one company from those of other companies. Customers often associate a distinctive trademark with their ideas about the company’s brand and identity as well of the quality of its products. That’s why trademarks influence consumers’ buying decisions every day. They can therefore, depending on trademark recognition and brand awareness, they can represent a considerable asset value and contribute significantly to the success of a company.

Trademark protection

We protect your trademark

Trademarks and brand building are becoming increasingly important for companies. In practice, immense sums are spent on building and positioning, but the protection of the trademark and brand equity is sometimes neglected or not considered. Whether your brand is damaged by your own unintentional infringement of the trademark rights of others or by trademark infringement by third parties: Trademark disputes are unpleasant for many companies and can have far-reaching consequences. In this context, many risks and problems can be prevented or mitigated through sound searches, comprehensive trademark protection and trademark applications in the most important markets, such as Europe or the USA. In order to protect your trademark comprehensively, our trademark law team is always informed about current developments and court decisions. The patent attorneys and attorneys-at-law are highly competent in all fields of law related to trademark law and accordingly offer you extremely comprehensive advice. Our expertise includes IT law, copyright law, competition law, media law, patent law and data protection, the correct choice of a brand name, an in-depth search with regard to older registered trademarks and the determination of the likelihood of collision with the desired marking, as well as advice on the various rights of opposition and the procedure for cancelling an already existing trademark. Do you want to protect your trademark, or have you already received a warning letter or would you like to have a cease-and-desist declaration drawn up due to a trademark infringement? We are happy to help you!
In addition, we advise you on the drafting of a corresponding set of contracts, for example trademark licence agreements. Our attorneys are specialized in trademark law and are at your disposal for all questions concerning priority searches, trademark applications and the enforcement of your trademark rights in court.

To ensure that you do not lose sight of the business aspects and valuation of your IP, our partner white ip | Business Solutions and white ip | Tax are at your disposal.
white ip | Patent & Legal

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