Diverse areas of application for our expertise
Innovation is the key to new markets and sustainable growth. With data-driven analyses based on patents, publications and innovation and financial market data, we offer deep insights into the technological development and market position of leading companies. By looking at the strengths, weaknesses and strategic orientation of your competitors, we not only show you the status quo, but also future potential and trends that are crucial for expanding your market position.
Our data-driven competitive analyses provide you with valuable insights into the innovative strength and market position of your competitors. By combining patent data, publications and key financial figures, we identify technological trends and growth opportunities that help you make informed decisions for your innovation strategy.
The figure shows the relationship between the sales growth rate (horizontal axis) and the innovation performance (vertical axis) measured by the relative innovation strength compared to the industry average. Each bubble represents a company, with the size of the bubble representing the estimated share of total turnover and thus highlighting the market significance of the company.
Companies such as RTX Corp and Safran are positioning themselves as leading innovators that combine strong sales growth with a technological edge. Scaling players such as BYD and CATL show dynamic sales growth but lower innovation activity, while strategic innovators such as General Electric focus on technological developments in the long term. Companies with low innovation and sales performance, such as BASF and Saint-Gobain, must adapt their strategies in order to remain competitive.
In the field of CFRP recycling (carbon-fiber-reinforced polymers) in particular, it is clear how innovations can contribute to market leadership. Patents play a key role here, as they not only document the technological orientation of a company, but also highlight future potential.
The figure illustrates how leading companies shape their competitive position through innovation and strategic orientation. Sinopec and Toyota dominate as leading innovators that combine high innovative strength with strong sales growth. The quadrant of scaling players includes companies such as BMW, PetroChina and Hanwha, which show dynamic sales growth but lower innovation activity. Teijin and Toray are among the strategic innovators that focus on long-term technological developments, while companies such as Arkema, Solvay and Honeywell with low innovation and sales performance face the challenge of revising their strategies in order to remain competitive.
Our combination of in-depth expertise and precise data provides you with a reliable basis for positioning yourself successfully in dynamic markets and aligning your innovation strategy for the future.
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