Market Insights
Make decisions based on data - not assumptions
A clear view of the market is crucial in order to identify innovations at an early stage and position them successfully. With our Market Insights, we support you in recognizing market potential and making well-founded strategic technology and business decisions.
Our comprehensive analyses of patent and publication landscapes provide you with valuable insights into market trends, innovation dynamics and competitive activities. In this way, we create a sound basis for decision-making for your investments, product developments and market entry strategies.
By identifying potential conflicts in the patent landscape at an early stage, you minimize risks and secure your innovative strength. Use our expertise to strengthen your market position in a targeted manner and clearly differentiate yourself from the competition. Our goal: your sustainable success and technological leadership.
All services at a glance
Our Market Insights provide you with all the relevant information you need to optimally position your technology in the market and secure strategic advantages. You can rely on precise analyses, innovative software tools and expertise that will give you a clear competitive edge.
Competitive analyses
We create detailed profiles of your market participants, examine their technological strengths and weaknesses and analyze their business strategies. This helps you to sharpen your own position and exploit competitive advantages in a targeted manner.
Market trends and technology focus
By combining patent data and market analyses, we identify technological developments, future trends and growth areas that are decisive for your strategic orientation.
Innovation landscape analysis
We identify relevant patents in your technology area, analyze trends and evaluate potential risks and opportunities. This gives you a complete picture of your competitors’ property rights and innovation activities.
Financial market analysis
Our in-house analysis models link financial data with the patent landscape to quantify financing activities in specific technology areas. This enables us to uncover market and financing trends that inform your strategic decisions.
Your added value
Competitive advantage
Sound insights into the strengths, weaknesses and strategies of your competitors enable targeted differentiation and the sharpening of your market position.
Strategic future orientation
Through comprehensive analyses of market trends and technological developments, you will identify sustainable growth areas and align your corporate strategy for the future.
Securing innovation
Analyzing the patent landscape helps to identify risks and opportunities at an early stage and creates a solid basis for an effective innovation strategy.
Investment optimization
Linking financial and patent data enables the identification of lucrative investments and emerging markets, supports strategic adjustments and drives the transformation of your business to remain competitive.