Business Model Development
Technology and business model development are closely linked. Along the Technology Readiness Levels (TRL), we support you in integrating technological advances into the further development of your business model in a targeted manner.
The TRL levels provide a structured basis for strategically driving innovations forward – from the concept phase through validation to market maturity. The TRL levels are just one component of our comprehensive support.
This is exactly where our consulting services come in: We help you to exploit the potential of each TRL stage, develop market strategies, minimize risks and implement sustainable growth strategies. By integrating market analyses, customer feedback and real market data, we ensure that your business model remains flexible and adapts to the requirements of each development phase in real time – a decisive advantage in discussions with stakeholders and negotiations with investors.
Strategy-oriented business model development
Data-based business model development
While creative workshops can provide valuable impetus, we place particular emphasis on data-based analyses to develop robust business models. By systematically evaluating market data, competitive analyses and technological trends, we create a solid basis for your strategic decisions. This approach enables the development of well-founded and future-proof business models that can be flexibly adapted to market changes.
Support services
Top-down financial plans
Our dynamic financial plans can be adjusted in real time and are therefore specially designed to give you maximum flexibility during negotiations and stakeholder meetings. This allows you to make informed decisions and get to the heart of your argument.
Market analysis and target group evaluation
We analyze market potentials, evaluate target groups and provide you with decision-relevant data to optimally assess the marketability of your technology.
Individual strategy development
Based on your technological advances, we develop innovative market entry and growth strategies that are specifically tailored to your requirements.
Business model development along the TRL stages
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Phase 1: Conceptual phase
In this phase, we lay the foundations for a viable business model. We identify potential areas of application for your technology, analyze market potential and develop initial business model ideas. Through detailed target group assessments and market analyses, we formulate hypotheses and evaluate their market suitability in order to lay a foundation for sound business decisions.
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Phase 2: Experimental phase/ validation and market preparation
The experimental validation of your technology delivers initial results, which we integrate into your market strategy in a targeted manner. With the help of laboratory tests and usability studies, we develop a scalable business model and prepare the technology for real environments. Customer feedback and test protocols help us to minimize technological and economic risks and optimize marketability.
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Phase 3: System demonstration / market integration
The prototype is tested in practical and realistic scenarios. We provide support with technical optimization, functional expansion and production planning. The business model is refined and specifically aligned with operational and market-specific requirements. A clear market launch strategy ensures that your technology becomes operational and marketable.
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Phase 4: Market readiness
Once your technology is ready for the market, the focus is on optimizing and scaling the business model. We support you with financial planning, create pitch decks and conduct license negotiations. With the help of real market data, we develop sustainable growth strategies, secure your intellectual property and monitor the competition to identify potential IP infringements at an early stage. At the same time, we create convincing promotional materials, establish contacts with relevant contacts and support you in strategic decisions to ensure your market success and promote the long-term development of your company.
The companies that make the biggest profits are those that pay the utmost attention to their competitive advantage in every product and service they market, no matter how small.
R. H. Beeby