Knowledge and knowledge of the market and its future development is the basis for every strategic decision in the business area – whether B2B or B2C. Knowing about competitors, customers and existing market products as well as the related activities facilitates market entry and leads to success.
A comprehensive market overview promotes the efficient use of resources for the development of your innovations and prepares you for a more targeted market entry and rapid implementation. The consideration of property rights and property rights activities on the market should never be disregarded in order to avoid high costs and losses in business areas.
The greatest challenge is to collect all the information that is needed to discover gaps and to develop ideas and products in line with market requirements. However, it is not just the knowledge that is decisive, but above all the evaluation and successful utilization of it.
We support you – according to your questions – in generating market knowledge and evaluating the information. Together with you, we develop strategies for entering the market and for positioning your portfolio and your business project. We have specialized in demanding and innovative industries with their complex peculiarities.
Definition of application areas and target markets.
Identification and analysis of competitors and target groups.
Analysis of the development of influencing factors (socio-cultural, political & legal, ecological, economic, technological) as well as derivation of trends and market developments.
Determination and calculation of sales potential of the respective application areas.
Evaluation of competitors and competing products / services based on sales volume, usage volume and other criteria.
Business assessments when conducting research on the state of the art, white spot analyzes, FTO analyzes (with regard to industrial property rights) and property right monitoring
Koenigstrasse 7 | 01097 Dresden
Koenigstrasse 7 | 01097 Dresden
You build the future. We create the framework.